art direction . concept

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Doritos used AI to create a software that canceled crunches while you game all under the guise of ‘Silent Doritos’.

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I produced the pack design for a product that doesn’t exist and we created a key visual to promote that product. The solution was that these are ‘Doritos for your ears’. What started off as a joke became a comical and bizarre visual world that got the internet talking.

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The artwork was painted on buildings and plastered across newspapers and lit up Piccadilly Circus, encouraging people to download the ‘Crunch Cancellation’ software. 

 

Awards 

D&AD Yellow, 2x Graphite and Wood Pencils.

Cannes Lion 2x Silver and Bronze.

People's Choice Webby.