art direction . design . motion

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Art direction and production of a campaign promoting a limited time offer of new Walkers flavours that  are a bit weird.

 

What do memes and these crisps have in common? They are both created by combining two things. Playing with a post internet aesthetic and the absurdity of these crisps, I created a visual style that was playful and silly and the most successful campaign that Walkers ran in 2023.